Showing results for "Studio Culture" in Marketing & Sales

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Berkshire Hathaway, the $300+ billion conglomerate that Warren Buffett built, is among the world's largest and most famous corporations. Yet for all its power and celebrity, few people understand Berkshire, and many assume it cannot survive without Buffett. This book challenges that assumption. In a comprehensive portrait of the corporate culture that unites Berkshire's subsidiaries, Lawrence Cunningham unearths the traits that assure the conglomerate's perpetual prosperity.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? Find out.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

Experience the Green Rush through the eyes of Jackson D. Tilley - the sober 20-something who climbed the ladder at a small vape company while it grew into the nation’s leading cannabis distributor.

Janna & Jeremy Carlson of Studio Rocket Web Design chat for five minutes, twice a month, about websites and online marketing for small business. They also share stories about life as American expat business owners in Europe. Learn more about them and find episode transcripts here. Hosted on Acast. See acast.com/privacy for more information.

Jürgen Feld ist der Leiter der Unternehmenskommunikation und der Pressesprecher der GRIMME Gruppe. Im GRIMME Studio Podcast hat er spannende Gäste sowohl aus der Unternehmensgruppe als auch aus der Praxis. Von der Historie der Landmaschinenfabrik bis hin zur aktuellen Marktsituation und den derzeitigen Herausforderungen auf dem Feld wird es viele spannende Eindrücke geben. Viel Spaß!

Ein Blick hinter die Kulissen der Menschen und MarkenMax versteht es meisterhaft, tiefgründige Gespräche zu führen, die über die Oberfläche hinausgehen. Sein Ansatz ist geprägt von kritischen Fragen und ehrlicher Neugier. Ob es um Skalierung, Bootstrap oder kreative Markenstrategien geht – Max schafft es, komplexe Themen verständlich zu machen und dabei eine Verbindung zwischen Business und Menschlichkeit herzustellen. Mit seiner Leidenschaft für authentische Geschichten beleuchtet er nicht nur die Erfolge, sondern auch die Herausforderungen und Rückschläge seiner Gäste. Dabei ...

Join expert publicist David Hawkins as he shares trade secrets from one of the most elusive, effective, and expensive tools in business - Public Relations! From dissecting salacious PR stunts, to celebrating memorable award winning campaigns, Hawkins' ability to demystify the art of true earned editorial media coverage will leave you inspired to aspire. Guests of On the Air with MY PR Lab include award winning journalists, celebrities, influential businessmen and businesswomen and of course, fellow flacks.

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Aufgepasst und Angeschnallt: Jacky und Pauline nehmen euch mit auf die wilde Reise zur CastCon Podcast Convention am 8. November - der ersten Podcast Convention im Rhein-Main-Gebiet! Von kreativen Brainstorming-Sessions bis hin zu den logistischen Herausforderungen, die es zu meistern gilt - in der Flüstertüte geben die Zwei euch Einblicke in den gestalterischen und organisatorischen Wirbelwind, der da hinter den Kulissen der Vorbereitungen tobt. Jacky, Pauline und ab und an ein paar Gäste flüstern euch zu, was gerade “in the making” ist und erzählen euch, was das CastCon-Team schon ...

Etwas über 20 Millionen Menschen hören hierzulande regelmäßig Podcasts - Tendenz steigend. Doch wie entstehen neue Formate eigentlich? Wie werden sie konzipiert und produziert? Was ist das Geheimnis erfolgreicher Podcasts? Und welche Trends kommen in der Welt der Audio-Formate auf uns zu? The Podcast Project nimmt seine Hörer mit hinter die Kulissen inspirierender und innovativer Formate. Wir sprechen mit Hosts, Produzenten, Plattformbetreibern und Formatentwicklern darüber, was gute Podcasts wirklich ausmacht. Das Format ist ein Projekt der 48forward Studios. Wir verstehen uns als ...

Un nouveau média inspirant qui vous dévoile, chaque semaine, les coulisses de la création. Réalisateurs ou producteurs de cinéma, musiciens, responsables marketing, propriétaires de plateformes de diffusion... Ils viennent vous raconter leur histoire et vous aider à mieux appréhender ces univers. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Welcome to Garry Talks, a weekly podcast focusing on personal and professional growth, hosted by Garry Kelly - Entrepreneur, teacher, broadcaster, public speaker, and managing director of Marketing Agency GK Media. Through weekly interviews with entrepreneurs, musicians, actors, marketing experts etc., this podcast offers an insight into the lives behind success, the challenges they have faced, and the solutions they have developed to rise above them. Listeners can expect insider tips, life advice and personal stories from Garry and our guests that can help you achieve personal and ...