Showing results for "Study" in Advertising
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Hacking the Unconscious
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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insightful!
- By ReKa on 29-01-23
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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Release Date: 08-04-21
- Language: English
- Advertising · Economics · Marketing & Sales
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₹957.00 or free with 30-day trial
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The Advertising Effect
- Written by: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release Date: 16-09-14
- Language: English
- Advertising · Marketing · Media Studies
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₹668.00 or free with 30-day trial
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