Showing results for "Sustainability" in Entrepreneurship

The Green Start-Up is an essential toolkit for the modern-day entrepreneur. As issues around climate change and environmental impact become more urgent, businesses and start-ups must work harder then every before to operate in a greener, more sustainable way, for the benefit of both themselves and the planet. Environmental trailblazer Juliet Davenport OBE leads us through the most pressing questions facing any company so that we can do just that.

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.