Showing results for "THE PILLAR" in Marketing & Sales

Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

Do you know a person who just seems to “have it all” when it comes to closing sales deals? What is it about that person that makes them wealthy? In this program, best-selling author Chris Widener outlines the tools to gain trust, build respect, develop admiration and create loyalty with everyone you meet. Chris has used these skills to build a successful speaking career, which has led to him sharing the stage with US Presidents, NFL players and being asked to speak at Harvard Business School.