Showing results for "Teardown" in Marketing

Anyone can make a good product. An invention is just a thing in the world. But a category is how your customer thinks about it. And creating your own category can mean the difference between success and failure. Category Teardowns is the only marketing podcast that evaluates new and aspiring category creators to find out if they're contenders or pretenders. You see, the creation of new categories is turning our world upside down. It's the reason why you've got no problem hopping in a random car, letting someone else do your grocery shopping, or staying at a stranger's house instead of a hotel....

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?You send an email of course.These are real challenges that real brands faced – and solved – with email.Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies.Every other week, an email expert will share an email story – and the following week, I’ll walk you through the ...