Showing results for "The Advantage" in Engineering

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years.

We’ve all read the cybersecurity horror stories: a prominent company exposes the private information of their customers only to scramble after the fact to apologize and safeguard the data. Cybersecurity is often an afterthought, a much lower priority than profit—until a data breach threatens the bottom line anyway. In The Cyber-Elephant in the Boardroom, data security expert and CEO Mathieu Gorge, along with a host of guests, shows why protecting a company’s data should be top of mind for C-suites and corporate boards.