Showing results for "The Bargain" in Leadership

Frank Lorenzo is the epitome of the American dream. A first-generation American and entrepreneur, Lorenzo started an airline advisory business in his mid-twenties and ultimately rose to control the largest fleet of airplanes in the free world. Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. From there, Lorenzo became CEO of Continental Airlines, a large loss-making west coast airline at the time.

You've heard of colleagues licensing their material, but you're not sure exactly how to do that? Hear from someone who has done it dozens of times and made more than a million dollars licensing intellectual assets. Find out how to do it, what's included, and what to watch out for. Mitch will explain how to leverage your intellect, license your materials, and boost your income.