Showing results for "The Cassandra" in Small Business & Entrepreneurship

The former CEO of Clif Bar, Co-founder of Plum, and serial entrepreneur offers insights about launching and growing a business while maintaining a fulfilled life in this practical guide filled with hard-won advice culled from the author’s own sometimes dark, raw experiences. With a foreword by...

Sandra Shpilberg will show you a new way to succeed as an entrepreneur! This provocative start-up tale of success exposes Silicon Valley’s start-up myths and sets forth a new approach for aspiring and current founders to build companies that make an impact.

Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.