Showing results for "The Digital Pandemic" in Marketing & Sales

Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can help! From parenting to organ donation, housing to anti-social behaviour, economics provides the tools we need to fix the biggest issues of today. Far from being a means to predict the stock market or enrich the elite, economics provides a lens through which we can better understand how things work.

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.

In this episode of Pandemic Perspectives, we explore how insights, guidelines, and process records can be used to solve pandemics by providing valuable information for targeting and implementing evidence-based control measures to protect public health and safety. We also discuss the potential of digital technology and artificial intelligence to enhance pandemic planning and response, and showcase some examples of innovative approaches that are accelerating research on AI-driven solutions to pandemics. Join us as we learn from experts and practitioners who are using data and technology to make

COVID changed the game, but there have been a few marketers who took on this challenge to roll up their sleeves and build a great brand, hosted by Dave Forde.