Showing results for "The Digital Person" in Social Theory

Brought to you by Penguin. It's not enough to have great ideas. You also need to know how to communicate them. What makes someone charismatic? Why do some people captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the...

After receiving a doctorate in medicine, Le Bon travelled in Europe, North Africa, and Asia and wrote several books on anthropology and archaeology. His interests later shifted to natural science and social psychology. Gustave Le Bon is best known for his seminal work Crowd Psychology where he describes the psychological effects in various group settings. In Psychology of Peoples written in 1894 he utilizes his anthropological knowledge and cross-references it with social psychology.