Showing results for "The Effect" in Computers & Technology

Award-winning author and journalist Benyamin Cohen has a bizarre side hustle as the manager of Einstein's official social media accounts, which have 20 million followers—more than most living celebrities. In The Einstein Effect, Cohen embarks on a global quest to unearth Einstein's ongoing relevance today. Along the way, he meets scientists and celebrities, speaks to dozens with the last name Einstein (including two rabbis), and even tracks down the brain of Einstein, stolen from his body during the autopsy

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

The decisions to trust—or not—are pervasive throughout our everyday lives. Whether or not we trust others, for example, depends on many factors, and they all have a history. The battle to trust or mistrust, as experienced at the personal, political and cultural levels, are revealed in this well-documented story. This book illuminates the nature of trust, a deeply abstract and critically important concept.

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually - as a by-product of our preposterously convenient digital existence.

Como líderes, seremos recordados por nuestra capacidad de gestionarnos a nosotros mismos y a los demás en momentos de dificultad. Crisis anteriores nos aportan valiosas lecciones sobre el liderazgo efectivo en tiempos convulsos y nos ayudan a encarar el futuro.