Showing results for "The Essential" in Small Business

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation, and culture are also examined as well as entrepreneurial strategies for finance and marketing.

Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

It's Your Business was an immediate Wall Street Journal bestseller and garnered tremendous media attention from entrepreneurs and small business owners. With advice from Ramberg and such notable entrepreneurs as Blake Mycoskie and Guy Kawasaki, this right-to-the-point book covers topics from...

Some people are wary of cyber schools because they don’t think it’s accredited but cyber schools are actually regulated by the Department of Education and their teachers are certified professionals as well. Even if you are not technologically savvy and may struggle a bit in the beginning, the monetary benefits of launching your own online course will far outweigh this obstacle. This audiobook will teach you all about cyber schools, what they’re about, their advantages and disadvantages, and how to choose which one would suit you best.

Creating your own product is not as difficult as you might have heard it to be and part of the reason why people are saying this is to dissuade from having competition. According to the latest study, online businesses would continue to take a bigger chunk of the traditional retail market around the world. This comprehensive guide will give you a clearer picture so that it will be easier for you to understand and you can immediately get started on your own online business.