Showing results for "The Event" in Sales

In this book, you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business. The book covers event planning and management fundamentals and explains how you can grow attendance and revenue significantly. Recently updated, the book now includes strategies for boosting event attendance, building buzz around the event as it occurs, and ensuring that your attendees are pleased following the event.

"Meetings, Events & Presentations" describes the purpose of them: to sell or buy-in. Other types should use other forms of communication to save time and money, as well as expedite the process. This title explores the ins and outs of each type of sales or buy-in opportunity your company and you have, as well as specific advice and tips of how to make this work best for your organization and yourself.

Discover valuable information, high-powered skills, techniques, and insider secrets to master the unique, high-pressure trade show environment. Susan Friedmann, CSP, "The Tradeshow Coach", will share practical, potent strategies, and easy-to-use information you can use to attract more business at trade shows.