Showing results for "The Field" in Small Business

Penguin presents the audiobook edition of Lost and Founder written and read by Rand Fishkin. Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy...

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching listeners how to use these principles to achieve success in their own lives.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!