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Secret Formula
- The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
- Written by: Frederick Allen
- Narrated by: Kyle Tait
- Length: 22 hrs and 57 mins
- Unabridged
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Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
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Secret Formula
- The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
- Narrated by: Kyle Tait
- Length: 22 hrs and 57 mins
- Release Date: 13-08-24
- Language: English
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