Showing results for "The Media Book" in Logic & Language

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

This timely audio edition of A Rulebook for Arguments sharpens an already-classic text, adding updated examples and a new chapter on public debates that provides rules for the etiquette and ethics of sound public dialogue as well as clear and sound thinking in general.

Upon its first English publication in 1959, Popper's The Logic of Scientific Discovery revolutionized thinking about the scientific method. Largely an exploration of the demarcation problem, or what distinguishes science from non-science, Popper introduced and defended his concept of falsifability -- that scientific systems are ones open to empirical disconfirmation -- against the prevailing views of his day.

Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions.