Showing results for "The Nature of Human Creativity" in Social Psychology & Interactions

Alfred Adler was an Austrian physician, psychotherapist, and one of the founding fathers of modern psychology. In Understanding Human Nature, (1928), Adler sets out to acquaint the general public with the basics of Individual Psychology, which holds that the driving force of human behavior is the individual’s striving for power, partly to compensate for feelings of inferiority. The purpose of the book is to identify mistaken behaviors and show how they undermine healthy relationships, in order to gently guide the individual towards adjustment.

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business...