Showing results for "The Others" in E-Commerce

Unfortunately, most companies only work, if their owner is constantly present at the office. Without them, most companies are not valuable at all. Things wouldn't be that bad, if the owner wouldn't have to work 60 hours a week. But the main problem is - he's not working ON but IN the company. If this sounds familiar to you, it's time to put your company on autopilot.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.