Showing results for "The PlayBook" in Consumer Behaviour & Market Research
-
-
The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Written by: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
-
The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Release Date: 28-05-24
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Written by: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
-
The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Release Date: 03-06-24
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹375.00 or free with 30-day trial
-