Showing results for "The Playbook" in E-Commerce

The Personal Branding Playbook shows you how to craft your story; design your personal brand strategy; share your story with the world online; build a community of loyal fans, not followers; drive inbound leads, opportunities, and introductions; and position yourself as the option, not just an option in your market.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

In this bundle, we will cover everything you need to know to get started with YouTube for business, including how to create a channel, optimize your videos for discoverability, and run successful advertising campaigns. You will learn how to discover your target audience, build content tailored to them and monetize your content.