Showing results for "The Professional" in Internet & Social Media

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV through a site like LinkedIn, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work. You need to know your audience, work out the best channels to use, and sharpen your messaging accordingly.