Showing results for "The Reaches" in Computers & Technology

Ever since the earliest days of the Cold War, American intelligence agencies have launched spies in the sky, implanted spies in the ether, burrowed spies underground, sunk spies in the ocean, and even tried to control spies' minds by chemical means. But these weren't human spies. Instead, the United States expanded its reach around the globe through techno-spies. Nothing Is Beyond Our Reach investigates how America's technophiles inadvertently created a global espionage empire: one based on technology, not land.

A momentous look at the private companies building a revolutionary new economy in space, from the New York Times bestselling author of Elon Musk In When the Heavens Went on Sale, Ashlee Vance illuminates our future and unveils the next big technology story of our time: welcome to the Wild West...

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

Video content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example. Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience.