Showing results for "The Rules to Break" in Decision-Making & Problem Solving

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

They're Your Rules, Break Them! offers 50 innovative ways of looking at your business as a long-term, dynamic, progressive entity. Here you will find 50 ways to ditch the atrophying forces and create an exponentially achieving, high-performance culture in your organization. Disruption is everywhere. Rather than suffering its blows, what if you could institutionalize it into your business? What if, rather than being rigid and rule-bound, you could make your business "ever changing" within?