Showing results for "The Secret Inside" in Marketing & Sales

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

Hailed by a national magazine as "one of the country's 10 most electrifying speakers", this award-winning author, trainer, and executive speech coach offers an insider's guide to dazzling presentations. Subjects include the three elements of every successful presentation, the 12 most common mistakes (and how to avoid them), advanced communication techniques, and the "Hollywood Model" to increase prospect retention.