Showing results for "The Slogan" in Social Sciences

Morton Salt was founded in 1848, originally selling salt, but it morphed into a salt manufacturer in 1910. Its logo and slogan, developed shortly thereafter, are a little strange for a salt company, though. The slogan, "when it rains, it pours," seems like a bad thing – rain isn't the most pleasant of weather and a downpour is even worse. The logo doesn't help: it depicts a girl in yellow, holding an umbrella that is shielding her from the rain – but she's spilling the salt she is carrying under her left arm.

"A New Rhode Island Slogan Encounters Social Media's Wrath" is from the April 06, 2016 US section of The New York Times. It was written by Katharine Q. Seelye and narrated by Keith Sellon-Wright.