Showing results for "The Work of Reading" in Communication & Social Skills

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we...

If you are an Entrepreneur, how do you write Executive Summaries & Business Plans to get the money from an Investor? If you are an Investor, how do you read Executive Summaries & Business Plans to know whether or not to invest? In only 60 minutes of conversation and instruction learn the answer to this question from the author of The Entrepreneur's Guide who helped bring American Power Conversion (APCC-NASDAQ) public in 1988, a company that recently sold for $6.1 Billion.