Showing results for "To the Point" in Writing, Research & Publishing Guides

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

William Zinsser’s Writing to Learn shows students how to write clearly about any subject—from mathematics, physics and chemistry to art and music—and how to use writing as a means of learning. In his warm and engaging style, Zinsser dispels students’ fear of writing, and he shows them that the process of writing can help them understand a subject that they always thought they had no aptitude for. Taking students into many surprising corners of knowledge, Zinsser provides proof that every field has an accessible literature.

This isn't a typical book on writing essays. First, it's for college students, graduate students, and even high school students—good writing is good writing; all that changes is the length and complexity of what you write. But the plan stays the same. Second, I'm not going to tell you any cute stories about writing. I'm not going to tell you the standard information about writing. Nor am I going to give you a simple formula for writing an essay. They don't work, and in the long run, they won't help you. What I am going to do is give you a plan for how you should approach writing essays.

The art of presenting needs a serious shake-up. Presenters are constantly on the lookout for fresh ideas to get their messages across but mistakenly believe PowerPoint is the right medium to do so. This often results in uninspiring presentations consisting of countless lackluster slides that their audiences are forced to sit through - sometimes at the expense of their own sanity. In How to Make Your Point Without PowerPoint, renowned public speaker and Speakers Hall of Fame inductee Douglas Kruger aims to end the tedium of the PowerPoint medium.

The Premed Playbook: Guide to the Medical School Personal Statement helps guide students in crafting their stories for the medical school Admission Committees. It's not only a collection of essays from students who got into top schools, but is a showcase of essays that started badly and were honed to tell great stories.