Showing results for "Trout" in Small Business & Entrepreneurship

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

This is how they did it. These are the strategies that built the biggest companies in the world, and made their owners the richest men in the world. Includes sections on Steve Jobs and Apple; Bill Gates and Microsoft; McDonald’s and Ray Croc; Thomas Edison and General Electric; the Coca Cola Company; the Rockefellers and Standard Oil; the Hershey Chocolate Company; Sam Walton and Walmart; Henry Ford of the Ford Motor Company and Andrew Carnegie of U.S. Steel.

This is how they did it. These are the strategies and moves that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who wants to make money.