Showing results for "True Stories" in Marketing & Sales

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Story of a middle class woman Formula4 racer Shriya Lohia from India Hosted on Acast. See acast.com/privacy for more information.

A podcast by the team at Harris and Ward, a Digital Marketing and SEO Agency, where we share the real stories of small businesses. Visit harrisandward.com for more details.

Welcome to "True Grime Stories", hosted by residential cleaning business coach and entrepreneur, Jeannie Henderson. Each episode, we'll unravel a new tale of transformation, from grimey mess to great success, as we meet cleaning business owners who have scrubbed their way to the top. Join us as we uncover the secrets of success and inspire others.

Fantastic stories and insights from business leaders