Showing results for "True Stories" in Workplace & Organisational Behaviour

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

From an award-winning New York Times investigative reporter comes a gripping account of one of the most captivating and bizarre tales in the history of the FBI and corporate America. It was one of the FBI's biggest secrets: Mark Whitacre, a senior executive at Archer Daniels Midland--America's...

From an award-winning New York Times investigative reporter comes a gripping account of one of the most captivating and bizarre tales in the history of the FBI and corporate America. It was one of the FBI's biggest secrets: Mark Whitacre, a senior executive at Archer Daniels Midland--America's...

In Fool Me Once, renowned expert Kelly Richmond Pope shows fraud in action, uncovering what makes perps tick, victims so gullible, and whistleblowers so morally righteous, while also encouraging us to look at our own behaviors and motivations in the hopes of protecting ourselves and our companies.

By the time you finish this book, you'll have a better understanding of—and perhaps more compassion for—perpetrators; a renewed connection to victims; and an appreciation for those who blow the whistle.

From Adam Steltzner, who led the Entry, Descent, and Landing team in landing the Curiosity rover on the surface of Mars, comes a profound book about breakthrough innovation in the face of the impossible The Jet Propulsion Laboratory (JPL) is home to some of history’s most jaw-dropping feats...