Showing results for "Understanding Social Media" in Media Studies

In the following keynote address given at Baylor University, author Paul Levinson discusses Canadian philosopher and academic Marshall McLuhan's seminal book, "Understanding Media: The Extensions of Man," which proposed that the media—not the content that they carry—affects the society in which it plays a role and, thus, should be the focus of study. Levinson, a colleague of McLuhan’s, lays out, how in the decades since its 1964 publication, McLuhan’s study of media theory and the concept that "the medium is the message," still holds true.

"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media...

The term 'blog' is short for 'Web log', an online site with time-dated postings, maintained by one or more posters, that features links and commentary. That's the most basic definition, but it is like saying a car is a means of transportation featuring four wheels. In Blog, syndicated radio talk show host and best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon.