Showing results for "University" in Direction & Production

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

David O. Selznick (1902–1965) was one of the most prominent film producers of the Hollywood studio era. However, film production was not his only domain. Starting in the late 1930s, he built an impressive stable of stars within his own independent company. In Starmaker: David O. Selznick and the Production of Stars in the Hollywood Studio System, author Milan Hain reveals the mechanisms by which Selznick and his collaborators discovered and promoted new stars and describes how these personalities were marketed, whether for financial gain or symbolic recognition and prestige.