Showing results for "Unlocking Creativity in Solving Novel Mathematics Problems" in Small Business & Entrepreneurship

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.

Professor Michael Ray uses the four tools of faith, absence of judgment, observation, and questions to describe how to release creativity in your personal environment.