Showing results for "Weapons" in Business & Careers

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.

From drones to satellites, missile defense systems to cyber warfare, Israel is leading the world when it comes to new technology being deployed on the modern battlefield. The Weapon Wizards shows how this tiny nation of 8,000,000 learned to adapt to the changes in warfare and in the defense industry and become the new prototype of a 21st century superpower, not in size, but rather in innovation and efficiency - and as a result of its long war experience.

Sales genius is a team sport. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on...

Gain the advantage in any verbal encounter by learning the secret language of covert communications. Shine socially, uncover opportunities, and be perceived as smarter, sharper, and savvier... using the nine "secret weapons" of the world's greatest communicators! The most powerful and influential people in the world all have one critical thing in common: effective communication.

Britain was encouraged to participate in the second Gulf War by the publication of an intelligence report that suggested that Saddam Hussein could attack the UK with weapons of mass destruction within 45 minutes. When the WMDs failed to materialise, the original report was questioned, it was suggested in parliament that it had been "sexed up" as a way to scare the UK into war. Ann Taylor (MP) led an investigation to determine if the the public had been misled, and this is what they found.

Content Weapons is about the leveraging of all content forms to get your brand to the top of the attention economy!

This blogcast, blog turned podast, is the blog titled "The Secret Weapon of B2B Marketing: Podcasting," which explores how podcasting can be a powerful tool in business-to-business (B2B) marketing. It discusses the unique benefits of podcasts, such as their ability to build thought leadership, foster personal connections with audiences, and provide in-depth insights on industry topics. The blog highlights how podcasts can enhance brand visibility, engage prospects in a more personalized way, and position companies as experts in their field—ultimately helping to drive business growth and ...

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

학교에서 배운 지식만으로는 부족한 시대가 되었다. 사회는 빠르게 변화하고 있으며, 이 변화에 적응하기 위해서는 새로운 지식을 배울 필요가 있다. 하지만 다시 학교로 돌아가 배울 수 없는 이런 어른들을 위한 공부법이 바로 '독학'이다. 이 책의 저자 야마구치 슈는 경영학 학위, MBA도 없이 세계 1위 경영·인사 컨설팅 기업 콘페리헤이그룹의 파트너 자리에 올랐다. 철학과 미학미술사를 전공한 그가 일본에서 가장 주목받는 컨설턴트가 될 수 있었던 방법은 바로 '독학'이었다. 독학을 통해 자신에게 필요한 무기를 만들 수 있었다는 것이다. 삶에 필요한 무기를 만들어 지적 전투력을 높이기 위해서는 과연 어떻게 독학을 해야 하는가? 야마구치 슈가 알려주는 독학의 기술을 배워보자.

When you investigate the most powerful and influential people in the world, you will discover that they all have something in common. Effective communication. Whether they personally possess such skills, or have hired a support team that did, ultimately effective communication was one of the fundamental keys to their success. Using the principles of powerful communication, they developed the ability to influence others in a profound way, all the while winning both respect and admiration.