Showing results for "Web" in Professionals & Academics

In this groundbreaking book, Aldon D. Morris’ ambition is truly monumental: to help rewrite the history of sociology and to acknowledge the primacy of W. E. B. Du Bois’ work in the founding of the discipline. Calling into question the prevailing narrative of how sociology developed, Morris, a major scholar of social movements, probes the way in which the history of the discipline has traditionally given credit to Robert E. Park at the University of Chicago, who worked with the conservative Black leader Booker T. Washington to render Du Bois invisible.

What will the World Wide Web mean to your business? Scott McNealy answers that the Web levels the playing field, empowering businesses, industries, and "any 12-year-old with a PC" to reach millions of potential customers, listeners, and subscribers. McNealy, the president and CEO of Sun Microsystems, offers a number of startling revelations for business leaders on how to retool their organizations so they're not left with obsolete technology and poorly-equipped employees.

How has Intuit, the financial software application provider, been transformed by the Internet? CEO William Campbell describes Intuit's partnership with the search engine Excite to create the site Quicken.com. Together, the two companies connect with nine million people looking for personal finance information online. Highlights of Campbell's talk include advice on creating an online community, managing and distributing online content, and a look at online revenue models.