Showing results for "What it Takes" in Marketing & Sales

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.

Philip Johansen, a 32-year-old entrepreneur, launched his online business at 28 from a basement apartment in Denmark. He quickly became a viral sensation, with over 1 million followers and generating 20 million impressions in just 30 days. Within a year, he earned $27 million solely through Instagram. He was also among the fastest to achieve the $25 Million Award from Clickfunnels. Afterward, he relocated to Dubai, retired his mother, and now helps thousands achieve success. In this podcast, Philip shares his insights, conducts interviews, and documents his journey to $100 million, revealing ...