Showing results for "With" in Engineering

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Ripples in Spacetime is an engaging account of the international effort to complete Einstein's project, capture his elusive ripples, and launch an era of gravitational-wave astronomy that promises to explain, more vividly than ever before, our universe's structure and origin. The quest for gravitational waves involved years of risky research and many personal and professional struggles that threatened to derail one of the world's largest scientific endeavors.

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall We live in a...

Blockchain and crypto aren't just for speculators anymore—they're the basis of the rising decentralized internet. Web3 has the potential to rewrite the past decade's rules: Monopolies may be shattered, fortunes will be made and lost, and new classes of products and services will emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today's most innovative organizations are choosing Web3, evaluating their risks, experimenting with their brands, and preparing to win in the newer, better internet age.

A man shoots down a drone that is flying over his private property. A retail store uses predictive data analytics to send pregnancy-related advertising to a teenager who has not told her parents about her condition. A police officer places a GPS device on a suspected criminal's car to follow him and build a case against him. The news is full of such stories, in which new technologies lead to dilemmas that could not have been imagined just a few decades ago.

In the 24 engaging lectures of The Nature of Matter, no scientific background is needed to appreciate such miracles of everyday life as a bouncing rubber ball or water's astonishing power to dissolve. Moreover, the study of matter has led directly to such inventions as semiconductor circuits for computers, new fabrics for clothes, and powerful adhesives for medicine and industry.

When you drop your Diet Coke can or yesterday’s newspaper in the recycling bin, where does it go? Probably halfway around the world, to people and places that clean up what you don’t want and turn it into something you can’t wait to buy. In Junkyard Planet, Adam Minter - veteran journalist and son of an American junkyard owner - travels deep into a vast, often hidden, 500-billion-dollar industry that’s transforming our economy and environment.

Im neuen Buch des renommierten Zukunftsforschers und Technologie-Visionärs Ray Kurzweil wird eine faszinierende Vision der kommenden Jahre und Jahrzehnte entworfen – eine Welt, die von KI durchdrungen sein wird. Kurzweil skizziert in diesem intensiven Leseerlebnis eine Zukunft, in der Mensch und Maschine untrennbar miteinander verbunden sind. Eine Zukunft, in der wir unser Bewusstsein auf eine höhere Ebene heben werden, in der wir uns aus virtuellen Neuronen neu erschaffen werden, in der wir länger leben, gesünder und freier sein werden als je zuvor.

أنظمة الطاقة ضرورة من ضروريَّات الحياة في مجتمعاتنا المعاصرة. وتشمل أنظمة الطاقة استغلال الوقود الأولي، وتحويله، ونقله إلى نقاط الاستخدام. لكن هذا الوقود يكون في الكثير من الأحيان وقوداً أحفوريـاً؛ يُلحِق ضرراً جسيماً بالبيئة. ولهذا السبب صار تغيير أنظمة الطاقة الحالية أمراً حتميـاً إذا ما أردنا حماية كوكبنا. في هذا الكتاب، يأخذنا نِك جينكنز في رحلةٍ نستكشف خلالَها الجهود التي بذلها البشر في استغلال موارد الوقود الأحفوري. ويناقش الكتاب أيضاً آثار استخدامنا المتزايد للطاقة، والتغييرات الجذرية في تكنولوجيا الوقود، الضروريَّة لمواصلة توفير إمدادات الطاقة على نحو مستدام. ويناقش أيضاً تأثير التحوُّل إلى أنظمة طاقة منخفضة الانبعاثات الكربونية وصديقة للبيئة، قائمة على العديد من مصادر الطاقة المتجدِّدة المختلفة.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Der erfahrene Solarunternehmer Gerd Schöller bringt die hitzige Debatte zurück auf den Boden der Tatsachen: Was ist machbar, was ist Mythos – und wo wird schlichtweg gelogen? Mit einem scharfen Blick für Realität und Machbarkeit zeigt Schöller, wie die Energiewende gelingen kann – mit Hightech, Digitalisierung und Unternehmertum. Dieses Buch räumt auf mit Ideologien und liefert Antworten für alle, die nicht nur debattieren, sondern endlich Lösungen sehen wollen.

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The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile...

From the humble garden lawnmower to the ear-splitting electric guitar, James May returns with a typically wacky account of what makes these great machines work, one piece at a time. Reassembly is merely a form of therapy; something that stimulates a part of my brain that is left wanting in my daily life. When I rebuild a bicycle, I reorder my head. So might you....

Algo novo entrou em nosso mundo de novembro de 2022 - a primeira IA de uso geral que poderia se passar por um ser humano e realizar o tipo de trabalho criativo e inovador que somente os humanos poderiam fazer anteriormente. O professor de Wharton, Ethan Mollick, entendeu imediatamente o que o ChatGPT fez: depois de milhões de anos sozinhos, os humanos desenvolveram um tipo de cointeligência que poderia aumentar, ou mesmo substituir, o pensamento humano.

As breathtaking today as when it was completed, Hoover Dam ranks among America's greatest achievements. The story of its conception, design, and construction is the story of the United States at a unique moment in history: when facing both a global economic crisis and the implacable elements of nature, we prevailed.

十年，联想凭借着自己的坚持和实力一步步走上了国际化的道路。这十年，是联想历经艰险的十年，这十年，是联想进退得失的十年……十年，聯想憑藉著自己的堅持和實力一步步走上了國際化的道路。這十年，是聯想歷經艱險的十年，這十年，是聯想進退得失的十年……

The most iconic planes of WWII, the Supermarine Spitfire, Hawker Hurricane, DeHavilland Mosquito and the Avro Lancaster, were all powered by one engine, the Rolls-Royce Merlin. The story of the Merlin is one of British ingenuity at its height, of artistry and problem-solving that resulted in a war-winning design.

On April 12, 1862—one year to the day after Confederate guns opened on Fort Sumter and started the Civil War—a tall, mysterious smuggler and self-appointed Union spy named James J. Andrews and 19 infantry volunteers infiltrated Georgia and stole a steam engine called the General. Racing northward at speeds near 60 miles an hour, cutting telegraph lines, and destroying track along the way, Andrews planned to open East Tennessee to the Union army, cutting off men and materiel from the Confederate forces in Virginia.

Sixty years ago, cars and airplanes were still deathtraps waiting to happen. Today, both are safer than ever, thanks in part to one pioneering air force doctor’s research on seatbelts and ejection seats. The exploits of John Paul Stapp (1910–1999) come to thrilling life in this biography of...