Showing results for "Wizard:" in Advertising

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.

Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.

When the leaders of the Santa Fe Railway followed the path of least resistance across the “great American desert” they encountered a world like no other. This book will introduce you to the team of "Iron Horses": leading men and women who helped create a vision and an empire.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

An exciting and informative audiobook, written in the early years of the blogosphere, detailing why and how to start your own.

The Natural Advantages of Women explains why women do what they do, exploring female traits like emotion, passion, intuition, and nurturing.