Showing results for "You" in Public Relations

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.