Showing results for "Zone" in Forecasting & Strategic Planning

Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.

Brought to you by Penguin. A STORY OF HOPE, PERSEVERANCE AND RESILIENCE IN THE MIDST OF WAR Louai Al Roumani was head of finance and planning at one of the largest banks in Syria, when the war broke out in 2011. In Lessons from a Warzone, Al Roumani shares his very personal account of coping...