Showing results by publisher "Scribd Audio" in Business & Careers

It’s an age-old question: Why do some great ideas or inventions take off and soar while others never get off the ground? Today, with more and more young entrepreneurs seeking to incorporate social justice, economic equity, climate concerns, and communal health into their endeavors, the need for practical-yet-think-big answers is great. Thibault Manekin has a few.

One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. Most business owners do very little marketing, and what they do is not particularly effective. Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming. Mark Satterfield’s The One Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days.

By learning from both the mistakes and achievements of those before us, we can better craft our own approach to success. Award-winning professor of entrepreneurship Dileep Rao presents listeners with a detailed guide to success through his interviews and analysis of billion-dollar entrepreneurs (those who built a venture from startup to more than one billion dollars in sales and valuation) and 100-million-dollar entrepreneurs (start-up to $100 million).

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond.

Dr. David Levy is a media consultant who has appeared on over 70 television and radio broadcasts, from CNN to National Geographic, to provide psychological perspectives on current events. His previous works have been published internationally, many of them becoming best sellers. In this book, Levy approaches listeners on a more personal level but carries the same expertise that he’s shared with viewers and listeners worldwide.

Start with a plan. One of the biggest reasons goals fail is that we often don’t put enough thought into what we really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. As a professional writer, communications specialist, and project catalyst with more than 20 years of experience, Eckerling is prepared to help you achieve success.

¿Siente que su dedicación al trabajo y su búsqueda de éxito económico y profesional le hacen descuidar otros aspectos de la vida igualmente importantes? No está solo. Pero la solución se encuentra a su alcance. Con lenguaje claro, ameno y persuasivo, se plantea aquí un modelo de planeación de vida, intuitivo y fácil de poner en práctica, que permite equilibrar los ámbitos espiritual, intelectual, afectivo-emotivo, familiar, social, recreativo, corporal, ocupacional y económico. El verdadero éxito está en alcanzar ese equilibrio pleno y, con él, la tranquilidad mental y la paz interior.