Showing results by publisher "Upfront Books" in Management & Leadership

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Confessions of a Real Estate Entrepreneur is for the individual who is ready to get serious about investing. Not a rah-rah or get-rich-quick book, this book is for someone who is prepared to think about what he or she wants to accomplish. James Randel provides the how and why.

Florence Nightingale returns to Memorial Medical Center to help the leadership team foster a stronger culture of ownership. In this heartwarming and thought-provoking story you will learn: why no one ever checks the oil in a rental car, and proven strategies to foster a culture of ownership; why a culture of ownership requires people who are Emotionally Positive, Self Empowered, and Fully Engaged; and much more.