Showing results by publisher "Podium Audio" in Forecasting & Strategic Planning

When business partner John Ruhlin died unexpectedly, Gift⦁ology lost its public face—and 70 percent of its most profitable revenue—overnight. Faced with that devastating choice, the author resolved to turn crisis into opportunity. From Crisis to Clarity reveals the proven framework behind...

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

Relationships can take you places marketing can't. Word of mouth is the most powerful form of advertising, but asking for referrals can feel awkward and transactional. That's where the Referral Partner Transformation (RPT) System comes in. Instead of chasing fish (nagging for referrals), build a...