Showing results by author "Michael J. Silverstein" in All Categories
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Written by: Michael J. Silverstein, Abheek Singhi, Carol Liao,
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Unabridged
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Release Date: 06-02-13
- Language: English
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Regular price: ₹694.00 or 1 Credit
Sale price: ₹694.00 or 1 Credit
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Rocket
- Eight Lessons to Secure Infinite Growth
- Written by: Michael J. Silverstein, Dylan Bolden, Rune Jacobsen,
- Narrated by: Jim Tedder
- Length: 12 hrs and 33 mins
- Unabridged
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Rocket tells the story of how 16 remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.
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Rocket
- Eight Lessons to Secure Infinite Growth
- Narrated by: Jim Tedder
- Length: 12 hrs and 33 mins
- Release Date: 10-08-21
- Language: English
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Regular price: ₹703.00 or 1 Credit
Sale price: ₹703.00 or 1 Credit
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Treasure Hunt
- Inside the Mind of the New Consumer
- Written by: Michael J. Silverstein
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Unabridged
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Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Release Date: 03-05-06
- Language: English
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Regular price: ₹754.00 or 1 Credit
Sale price: ₹754.00 or 1 Credit
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