Showing results by author "Nicolaj Siggelkow" in All Categories
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Written by: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release Date: 20-10-20
- Language: English
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Regular price: ₹351.00 or 1 Credit
Sale price: ₹351.00 or 1 Credit
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