Showing results by author "Stefan H. Thomke" in All Categories
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Experimentation Works
- The Surprising Power of Business Experiments
- Written by: Stefan H. Thomke
- Narrated by: Walter Dixon
- Length: 7 hrs and 44 mins
- Unabridged
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Overall
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Story
When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book.
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Experimentation Works
- The Surprising Power of Business Experiments
- Narrated by: Walter Dixon
- Length: 7 hrs and 44 mins
- Release Date: 21-04-20
- Language: English
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Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
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