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Amy Rose Herrick, ChFC®, is a tax professional, financial educator, and author known for turning complex financial and tax topics into plain-English, real-life guidance. For more than three decades, she has helped individuals and business owners build wealth with intention, reduce unnecessary tax drag, and make financial decisions that hold up in the real world—not just on paper. Amy is based in St. Croix, U.S. Virgin Islands, and serves both local and stateside clients.
Amy’s work focuses on the “stuff people don’t realize they’re missing” until it costs them: overlooked tax strategies, cash-flow blind spots, planning gaps for couples and second marriages, retirement decisions that ripple for decades, and family wealth transfer issues that quietly derail legacies. Her style is direct, practical, and calm—high authority without talking down.
She is the creator of the Money With Amy series (13+ titles and growing), designed to deliver clear, practical results in under 90 minutes of reading—no fluff, no overwhelm, and real-world action steps. Two of her titles—Self-Employed Taxes, Unleashing Schedule C Deductions and The Profitable Entrepreneur: 16 Ways to Retrain Entrepreneurs Using Mindset, Time Management, Leveraging Your Resources and Enjoying More Business Travel Inexpensively—received editorial reviews from Small Press Bookwatch / Midwest Book Review, with recommendations for library collections and MBA-level supplemental lists.
Amy also teaches financial literacy workshops (including AARP U.S. Virgin Islands) and is known for audiences who stay well past the scheduled end because the content is relevant—and because it’s a safe place to ask real-world questions without judgment. Her writing and teaching reflect something she believes to her core: financial security shouldn’t require a finance degree—it should require clear answers and a plan you can follow.
And yes, she has a few fun stories, too. She’s won a Monopoly tournament, is a champion auto-crosser, and once taught a gorilla to play peek-a-boo—because life is allowed to be both serious and surprising.
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