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Antonio McBroom is the cofounder of Primo Partners, a professional speaker, author, coach, and entrepreneur dedicated to advancing Black business excellence. Starting his journey as an ice cream scooper, he became one of the youngest franchise owners in the industry, leading a multi-million-dollar business. Passionate about purpose-driven leadership, McBroom is also deeply involved in philanthropy and global outreach. He lives in North Carolina with his wife and two children. The Selfish Servant is his second book.
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