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Asma Jan Muhammad is a seasoned finance leader with over two decades of experience across global organizations. A Chartered Accountant and recognized among the UAE’s top CFO voices, she is known for her work in strategic finance, governance, and business transformation.
Alongside her corporate career, Asma is an award-winning author exploring leadership, decision-making, and human behavior. Her books include Smart But Wrong, Maya’s Paradox, S.H.O.R.E.: The Ultimate Descent, and Reflections, blending real-world insight with storytelling. She has also contributed as a co-author to She Dares and She is Remarkable, celebrating stories of resilience and impact.
Her work inspires readers to think critically, act with integrity, and lead with clarity.
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