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Chris Knuth is an entrepreneur, business owner, coach, and teacher dedicated to helping people build businesses—and lives—that create freedom rather than consume it.
As President and CEO of Star Motors European Service, Chris transformed a technician-centered business into one of Southern California's premier independent European automotive service companies. Through decades of firsthand experience navigating growth, leadership, financial pressure, hiring, culture, and personal transformation, he discovered that the greatest obstacle to business success is rarely strategy—it's the identity of the owner.
That realization became the foundation of The Owner's Manual.
Drawing from real-world entrepreneurial experience, executive coaching, and years of mentoring business owners across the country, Chris teaches leaders how to move from owning a job to building an enterprise. His work helps entrepreneurs let go of the need to control everything, develop high-performing teams, and create businesses that generate lasting value, freedom, and purpose.
Beyond business, Chris has spent years studying the inner dimensions of leadership through yoga philosophy, meditation, and contemplative practice. He is the founder of Ātmavidyā Yoga, where he teaches meditation and timeless principles of self-knowledge that complement his work with entrepreneurs. Whether speaking to business owners or guiding students in spiritual practice, his central message remains the same: lasting transformation begins within.
Chris also serves as founder of Project Workforce and is a co-founder of APAC Africa, reflecting his commitment to creating opportunities that extend beyond business success.
He lives in Southern California with his wife, Emma, where he continues to lead businesses, mentor entrepreneurs, write, teach, and travel the world.
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